A Pinterest pin points to a property whose price has since been changed. The new amount appears on the listing page, while the image in the pin still shows the old one. This creates a contradictory situation for interested parties. An orderly maintenance procedure helps to find such discrepancies. This article describes an editorial checking task for German offices and does not promise any automatic retrospective modification of already published posts.
Finding the affected own pins
Record for a property on which of your own boards and with which of your own pins it was promoted. An existing publication list is useful for this: property identifier, pin URL, board, date and responsible person. The starting point is the concrete reason for the change, not a blanket deletion of old content.
Check which pins your office is actually permitted to manage. A third-party publication or content saved by other users is not equivalent to a fully controllable own draft. The workflow therefore requires an authorised person and limits decisions to the actually available scope.
View image, text and destination separately
Open the pin and then its target link. Compare the visible image message, title or description and the page actually reached. If only a price has changed, it is particularly important whether this is part of the image itself. If marketing has ended, the question is whether the publication still conveys a correct impression.
An example of our own: the image shows a previous price demand, while the description is kept general. A mere adjustment of the description text does not remove the old number in the image. Therefore note precisely which element deviates. “Pin current” is too vague as a control note.
Observe the actual limits of what can be edited
Pinterest states that editable information depends on how the pin was created. According to the help, the image, video or audio content of a published pin cannot be exchanged afterwards; a new pin is required for that. The help also names possible edits such as title, description or link, insofar as the specific pin allows these. [S1]
Do not infer from this that every person in every account can change all the mentioned fields. Check the existing version and the currently offered functionality. If a new visual is required, your team should create its own new image version with confirmed information. Third-party property photos will not be taken from another publication for this purpose.
Make a decision with a traceable reason
Depending on the situation, an allowed text or link correction may suffice, creating a new own publication may be sensible, or the existing pin may be withdrawn. Pinterest points out that deleted pins cannot be restored. [S1] Therefore first secure the necessary internal case reference and make a conscious decision before you delete.
The maintenance note describes the reason, the chosen measure and the checked result. It is not a collection of unnecessary data about other users. Documentation of your own pin and its version is often sufficient to understand later why the change was made.
Actually check the new version
After an authorised change, view the visible version and the target again. Check on mobile devices at least the essential message and readability if your target audience is to be reached there. An internal file name does not prove which version is publicly displayed.
If your office distributes properties via a planning tool, additionally clarify its scope of responsibility. Updating a property source and subsequently editing an older social publication are separate tasks. This article makes no statement about which historical pins a particular tool automatically maintains itself. Responsibility for the specific maintenance case remains to be clarified explicitly.